I shaped Amino.
If 1,000 of you want it back,
let's build it together.

Who I am

Some of you might know me as Rainbow. I joined Amino in 2017 and spent 3 years there as the Product Lead. I helped build the features many of you loved — Community, Live Chat, Store (profile frames, bubbles, stickers), and more. I shaped the product that became your home.

What happened

Before Amino was sold, the team had already disbanded. As a product designer, I was usually behind the scenes — you never saw me. But when the team was gone and users still needed help, I created Rainbow Support to be there for you directly.

That was the first time I truly interacted with this community face-to-face, and I was overwhelmed by your warmth, your passion, and your kindness. I made real friends. So when Amino was sold to MediaLab, it wasn't just a business event for me — it was personal. I had made promises to you in that support group, and I didn't want to break them.

What I did next

That's why I built Project Z (some of you knew me as Iris there). I gathered my team and we set out to build a new community platform with the same heart. In our first version, we specifically optimized the roleplay feature that so many of you loved.

But I have to be honest — we couldn't sustain it. The financial pressure became too much, and without enough runway, we had to shut it down. I'm truly sorry. I let you down, and that weighs on me.

Why I'm here now

But here I am, reading your posts again. Seeing you search for alternatives, grieving the loss of your communities, trying to find that feeling somewhere else. And I feel the same thing you do: this wasn't just an app.

It was where some of you made your first online friends. Where you found communities for interests nobody around you shared. Where you felt like you belonged. That doesn't deserve to just... disappear.

Every time I see a post asking "what happened to Amino?" — it hits me. Because I was there. I know exactly what happened. And I believe it can exist again.

Here's my proposal

I'll be real with you: I don't have a team right now. But I'm still here. I have the experience — I've shipped this kind of product twice. I have the knowledge of what works and what doesn't. And most importantly, I refuse to give up on this community.

If 1,000 of you sign up below, I'm going all in. I'm here to help you rebuild your home — the communities, the friendships, the feeling of belonging. You tell me what matters. I'll make it real.

Built with you, not for you

Amino felt like home because you made it one. So this time, everything happens in the open — public roadmap, open development, your votes on features and priorities. You won't just use it. You'll shape it from day one.

I'm not here to build my vision of what you need. I'm here to build yours.

This time, it stays

I've learned that loving a product isn't enough — you have to protect it. And protecting it means making sure it can sustain itself — healthy, stable, and safe. This time, it will be built to last — funded by the community, owned by the community. No one gets to pull the plug on your home but you.