Customer Problem
Amino is a global community platform that connects millions of Gen Z users through shared interests — from anime and K-pop to gaming and lifestyle.
It empowers niche communities to express themselves, build fandoms, and create authentic social spaces.
What I Did
As Product Lead, I drove the product vision, roadmap, and user experience for the core app.
I led a cross-functional team of designers, engineers, and community managers to design, launch, and iterate on key social and creator features.
- Led end-to-end product planning and UX design, building core systems for live chat, monetization, and community engagement that shaped Amino’s user experience.
- Introduced in-app commerce and membership features, generating $130K+ monthly revenue within 2 months.
- Optimized voice chat and group experiences, increasing average session time by 40% (to 72 minutes).
- Enhanced recommendation algorithms and community discovery, driving DAU growth to 1.2M (+15%).
Business Value
These achievements strengthened Amino’s ecosystem by improving user engagement, creator monetization, and community vitality — transforming the platform into a more interactive and sustainable global network.
Through this experience, I gained deeper insights into how users from different cultures connect, express, and build communities online — a perspective that continues to shape how I design for global audiences.